Are you wondering if podcasting is OVER?

The media saying podcasting is “over” is just silly. It’s like saying YouTube or Tiktok is not worth doing anymore.

Out of all revenue lines YouTuber Mr Beast (one of the top creators) highest income earner is Beast Burger, his restaurant chain. Why - his audience.

What is podcasting - an intimate trustworthy relationship with your audience.

So what is over are attempts to “just launch a podcast” thinking an audience will miraculously appear. Nope. You gotta put in the work to consistently build an audience over time.

I suggest following podcast The Diary Of A CEO on YouTube for an example of what it looks like to have a successful podcast.

Podcast host, investor and highly successful entrepreneur Steven Bartlett says consistency is 95% of success, smarts is only 5%.

The beauty of podcasting is you can’t “buy” an audience like some major platforms tried to do. We have wonderful relationships with our listeners. Our listeners can’t be bought. Trust is earned.

So my bet is all the inconsistent creators, not building genuine audiences… are over in podcasting but podcasts itself are here to stay and in a major way.

Curious, for the podcasters reading this - what’s your relationship like with your listeners?