Here’s 14 Benefits of Podcasting 🎙️in 2023

Here’s 14 Benefits of Podcasting 🎙️ for companies and execs; (that don’t rely on podcast audience size)

Even a podcast with zero listeners has A LOT of value…

1. Podcast episodes are amazing for SEO on website blogs.

2. Great way to connect with people otherwise inaccessible.

3. Opportunity to have thoughtful present conversation which is very fulfilling.

4. Repurpose content. Accelerate content creation for other platforms by repurposing podcast episodes.

5. Public Relaitons. Use clips of podcasts to pitch your company or team for media opportunities.

6. Sales. Use your podcast to build trust with potential clients after sales calls.

7. Practice being interviewed. As thoughtleaders knowing how to handle an interview is essential.

8. Practice the elevator pitch. On podcasts you have to share what you do so it’s an effective way to work out the wording for your pitch.

9. Document your journey. Podcasting is a time capsule.

10. Learn media creation. Producing content is hard. Podcasting can be a low cost way to dabble in content creation to discover costs, timelines, music, production style, format, editing, scripting, long or short form, tasks you like and don’t like, etc.

11. Creative expression. Sometimes it’s just nice to create solely to be playful.

12. Train yourself how to interview guests. This comes in handy to lead your company well, inspire your team and create dynamic company culture.

13. Network with other podcasters. The podcasting community is super friendly and connective. (Arielle Nissenblatt is a great first point resource to connect with other podcasters.)

14. Make unexpected contacts that lead to speaking opportunities globally.

Which ones am I missing?
What are some more benefits of podcasting that come to mind for you...